Former Community head at Dell & Autodesk.
In a sentence: Seasoned online community and social media executive and advisor with over 20 years experience developing large scale online communities, social media initiatives and successful online product strategies.
More About Me:
I live in Reno, NV with my lovely wife, 16 year old daughter and 11 year old son. They are all awesome.
We love to travel as a family. In 2019, we sold our home in Sonoma and worked and traveled around the world until the pandemic cut our trip short in March of 2020.
In January of 2015 I left Autodesk to launch Structure3C, a strategy firm helping organizations with Crowd, Online Community and Collaboration strategies, programs and platforms. At Autodesk I drove online community, social media and ideation initiatives. Prior to Autodesk, I worked for Dell as Head of Global Community, steering overall online community strategy for Dell, globally. In addition, I was responsible for the strategy of Dell IdeaStorm. I also led Unconferences for Dell related to social media and community, and I also advised on many social media projects related to ROI and social presence.
Prior to Dell, I worked for Forum One Communications as the Chief Community Officer between 2007-2010. I wrote the Online Community Report blog and newsletter. I created and chaired the Online Community Research Network, and conduct research on topics like online community metrics, ROI, and marketing via social media. I planned and hosted conferences about online community, like the Online Community Unconference (East and West Coast).
I have worked for Autodesk, TechRepublic.com (grew it from 0 to 2mm), and I built eframe.net (it is really ugly now) waaayyyy back in the day. I have had a blast along the way.
I also direct a professional networking group called the Online Community Roundtable in the Bay Area which meets quarterly, and always starts with cocktails.
I occasionally advise early-stage startups on product and social business strategy and am currently advising Brandle and a handful of other pre-launch clients.