About Bill Johnston

Bill Johnston
Founder, Structure3C

Former Community head at Dell & Autodesk.

Twitter:     @billjohnston
LinkedIn: http://www.linkedin.com/in/billj

In a sentence: Seasoned online community leader and advisor with over 20 years of experience developing large-scale online communities, digital initiatives, and saas product strategies.

More About Me:


I live in Reno, NV with my lovely wife, 17 year old daughter and 12 year old son. They are all awesome.

We love to travel as a family. In 2019, we sold our home in Sonoma and worked and traveled around the world until the pandemic cut our trip short in March of 2020.

In January of 2015 I left Autodesk to launch Structure3C, a strategy firm helping organizations with Crowd, Online Community and Collaboration strategies, programs and platforms. At Autodesk I drove online community, social media and ideation initiatives. Prior to Autodesk, I  worked for Dell as Head of Global Community, steering overall online community strategy for Dell, globally. In addition, I was responsible for the strategy of Dell IdeaStorm. I also led Unconferences for Dell related to social media and community, and I also advised on many social media projects related to ROI and social presence.

Prior to Dell, I worked for Forum One Communications as the Chief Community Officer between 2007-2010. I wrote the Online Community Report blog and newsletter. I created and chaired the Online Community Research Network, and conduct research on topics like online community metrics, ROI, and marketing via social media. I planned and hosted conferences about online community, like the Online Community Unconference (East and West Coast).

I have worked for Autodesk, TechRepublic.com (grew it from 0 to 2mm), and I built eframe.net (it is really ugly now) waaayyyy back in the day. I have had a blast along the way.

I also directed a professional networking group called the Online Community Roundtable in the Bay Area which evolved into a series of conferences and open space events for community professionals from ’07-’10.

I occasionally advise early-stage startups on product and community development.

6 responses to “About Bill Johnston”

  1. Hi Bill

    I came across your profile from LinkedIn. It will be nice to connect to you on LinkedIn. I share similar interests with you on internet.


  2. Hi Mr. Johnston,
    I am a Community Manager interested in contacting you in regards to consulting and community building expertise. Do you have an email that I could contact you at?

    Allaina Venema
    Philanthrokidz Inc.

%d bloggers like this: