About Bill Johnston

DSC02419Bill Johnston
Founder, Structure3C

Former Community head at Dell & Autodesk.

Twitter:     @billjohnston
LinkedIn: http://www.linkedin.com/in/billj

In a sentence: Seasoned online community and social media executive and advisor with over 20 years experience developing large scale online communities, social media initiatives and successful online product strategies.

More About Me:

IMG_4058I live in Reno, NV with my lovely wife, 16 year old daughter and 11 year old son. They are all awesome.

We love to travel as a family. In 2019, we sold our home in Sonoma and worked and traveled around the world until the pandemic cut our trip short in March of 2020.

In January of 2015 I left Autodesk to launch Structure3C, a strategy firm helping organizations with Crowd, Online Community and Collaboration strategies, programs and platforms. At Autodesk I drove online community, social media and ideation initiatives. Prior to Autodesk, I  worked for Dell as Head of Global Community, steering overall online community strategy for Dell, globally. In addition, I was responsible for the strategy of Dell IdeaStorm. I also led Unconferences for Dell related to social media and community, and I also advised on many social media projects related to ROI and social presence.

Prior to Dell, I worked for Forum One Communications as the Chief Community Officer between 2007-2010. I wrote the Online Community Report blog and newsletter. I created and chaired the Online Community Research Network, and conduct research on topics like online community metrics, ROI, and marketing via social media. I planned and hosted conferences about online community, like the Online Community Unconference (East and West Coast).

I have worked for Autodesk, TechRepublic.com (grew it from 0 to 2mm), and I built eframe.net (it is really ugly now) waaayyyy back in the day. I have had a blast along the way.

I also direct a professional networking group called the Online Community Roundtable in the Bay Area which meets quarterly, and always starts with cocktails.

I occasionally advise early-stage startups on product and social business strategy and am currently advising Brandle and a handful of other pre-launch clients.

View bill johnston's profile on LinkedIn


  1. Anand

    Hi Bill

    I came across your profile from LinkedIn. It will be nice to connect to you on LinkedIn. I share similar interests with you on internet.


  2. Pingback: Are we a tribe? « Connectable Dots
  3. Allaina Venema

    Hi Mr. Johnston,
    I am a Community Manager interested in contacting you in regards to consulting and community building expertise. Do you have an email that I could contact you at?

    Allaina Venema
    Philanthrokidz Inc.

  4. Pingback: Social Business Forum 2011: parola d’ordine contaminazione | Tiragraffi

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s