Tag: Strategy

  • Announcing Community Manager Appreciation Day #CMAD

    Last Friday, Jeremiah Owyang had a simple question: Is there a national day recognizing the work of Community Managers? The question spawned a conversation, which spawned a proposal for the day of recognition: That day is today. Happy Community Manager Appreciation Day! Every fourth Monday in January will be Community Manager Appreciation Day. Community Managers have a…

  • Back to Basics: The Community Strategy Team & Goal Definition

    This post is part of an ongoing series about developing an online community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As I mentioned in my previous post, the recommended first step in developing (or refining) your organization’s online community strategy is to answer the question: What are…

  • Announcing – Back to Basics: Developing an Online Community Strategy

      The topic of online community strategy is one of the things that occupies a large chunk of my mental cycles. I’ve written about a pretty basic process and framework a few times over the years, and I think the baseline concepts have held up well. You can read a couple of relatively recent posts…

  • My SxSWi 2010 Panels – Please Vote (Because My Mom Can’t)

    It is that time of year again… SxSW Panel Picking!!! I have two proposals this year, and I would appreciate your support for either or both. Panel #1: What community and social media metrics are organizations tracking? Bill Johnston, Chief Community Officer for Forum One (that’s me), will present and then lead a discussion about…

  • Online Communities: Surviving & Thriving Webcast

    The archive for Online Communities: Thriving in the Economic Downturn Webinar”>Online Communities: Thriving in the Economic Downturn Webinar is now available. You can view an archive of the video / audio from the webcast here: http://www.onlinecommunityreport.com/webcasts/OCSVTV/index.htm On the webcast today, I was joined by Thor Muller of Satisfaction, Chris Kenton of SocialRep and Scott Wilder…

  • Social Media Strategy: Getting Beyond the Hype

    I gave this presentation at the Geneva Web Meetup on May 1st. The net of the presentation is that I encourage the use of a comprehensive strategy as a lens to evaluate opportunities for engagement in the social media ecosystem.

  • Most Communities Don’t Stick?

    Steve Rubel had an interesting post this morning, titled “Historically, Most Online Communities Haven’t Stuck” Only a handful of community sites over the last dozen years have had staying power. If you study them you’ll find moats to protect them from competitors and fickle users. These barriers to entry include peer-to-peer commerce (in the case…

  • Starting the New Year Off Right: 5 Questions to Ask Yourself About Your Community

    This is cross-posted from the OC Report. In the spirit of the new year, I wanted to encourage community managers, strategists and teams to do a bit of self-reflection on the old (2007) and planning for the new (2008). The following are five key questions you and your team might explore in the coming weeks.…