Tag: Strategy

  • The Customer Community

    Image © Leigh Prather The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like facebook and twitter, organic reach has dropped effectively to 0 and companies…

  • Purpose Will Power Future Online Communities

    Purpose “…people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” (Steger & Dik, 2010). a.k.a. “Your reason for getting up in the morning.” Bryan Dik PhD – Professor of Psychology at Colorado State & Cofounder of Jobzology The Fine Line Between Engagement & Manipulation Growthhacking, gamification, content snacks and personalization. Your feed…

  • My First Year as a Consultant and what 2016 Holds for Online Communities (I hope)

    Honestly, I wasn’t going to do this. I’m already rolling eyes at all the “prediction” posts. And there are way too many 2015 retrospectives to look back on… but I’m feeling optimistic and inspired! You are taking the time to read this – THANK YOU! I have had an incredible amount of support for my…

  • Announcing a New Online Workshop: The Collaborative Economy Kickstart

    Every organization in the world is being impacted by the Collaborative Economy in some way. Smart organizations are engaging now by addressing emerging threats and identifying business opportunities. I created the Collaborative Economy Kickstart as a companion to our longer-form workshops. In 2.5 hours, participants will get a briefing on the Collaborative Economy, a facilitated exercise…

  • An Award Winning Community Strategy… 30 Years in the Making

    An Award Winning Community Strategy… 30 Years in the Making

    Two weeks ago my former team and colleagues at Autodesk won a Forrester Groundswell award for “Social Relationship Marketing (Business-to-Business)”. I am very proud of the work the collective team did (and continues to do), and heartened to see that the online community strategies I put in to place continue to bear fruit. A Rich History Community…

  • It’s Time to Flip the Social Media & Community ROI Equation on its Head

    It’s Time to Flip the Social Media & Community ROI Equation on its Head

    It’s time to move to a more equitable participation and recognition model for Brand Online Communities.

  • The Collaborative Economy Honeycomb v2: 6 Industries Added

    The latest version of the Collaborative Economy Honeycomb – visualizing the industries showing meaningful growth and / or activity – has been released on Jeremiah Owyang’s blog. The new version adds 6 new industries: Health & Wellness Logistics Corporate (Platforms) Utilities Municipal Learning   You can get multiple versions of the Honeycomb file, a directory…

  • Announcing “Community Secret Sauce”: a Panel Discussion Feb 1st in SF

    Join me next Wednesday, February 1st, in San Francisco for the “Community Secret Sauce” panel discussion. The event is part of the #OCTribe  meetup series that Susan Tenby hosts, and these events are always a fun and informative time. Joining me will be Thor Muller from Get Satisfaction, Rachel Luxemburg from Adobe and Gail Ann…

  • Slides: Building Sustained Community Engagement: from eMarketing Summit Portland

    Building Sustained Community Engagement View more presentations from Bill Johnston

  • Developing a Social Strategy: Research Project Open for Participation

    note: this is cross-posted from the Online Community Report blog. The next Online Community Research Network project is open for participation. In January, OCRN members discussed and prioritized a long list of topics, and the issue that made top of the list was “Developing Social a Strategy”. The OCRN chose to study how social media…