First established in January of 2010, Community Manager Appreciation Day (#CMAD) is held on the 4th Monday of January to celebrate the role of Community Manager. The celebrations range from small acts of gratitude, like thanking a staff community manager with a note, to major events and meetups all over the world.
Jeremiah Owyang, the event’s creator, is tracking all of the activity on his blog here:
4th Annual Community Manager Appreciation Day: Jan 28, 2013
San Francisco Happy Hour on 1/28
I am helping organize a San Francisco happy hour on the evening of the 28th at District Wine Bar. The event is free, but you must register and RSVP here:
Community Manager Appreciation Happy Hour – San Francisco
Google Hangout from the folks at My Community Manager
Tim McDonald and the team at My Community Manager are hosting a hangout on Google + all day on the 28th – more info at:
My Community Manager G+ #CMAD Hangout
Again, Jeremiah is doing a great job of tracking all of the activity across the globe via this blog post.
Find YOUR own “A” in CMAD
I originally chose to support #CMAD because I believe that most organizations are underinvesting in and not properly prioritizing the role online communities can play in their marketing, sales and support strategies. I see #CMAD as a way to raise the visibility of the role of Community Management in addition to a whole lot of gratitude for Community Managers being passed around. With that being said, I have a couple of suggestions for celebrating #CMAD:
- As a baseline, acknowledge the community managers on your staff with thanks and perhaps a small gift
- Thank a community manager in one of your passion or hobby communities
- Thank those you have learned from in the space – I threw a shout out to Amy Jo Kim, Howard Rheingold and Joe Cothrel… and I will continue to add to that list on the run up to the 28th
- Think about how we go beyond “appreciation” for the CM role next year – should it be Advancement? Acceleration? Let’s ave this discussion during the year!
As I look back on my 14 years in the space, I am encouraged by the progress in tools, practices, programs and professional network… but we still have a long way to go! I look forward to seeing Bay Area Community Managers at the Happy Hour on 1/28.
- The definition of social media strategy;
- The current scope of community and social media efforts;
- The current state of strategy development;
- The process organizations are using to develop strategy;
- Ownership and governance of social strategy;
- The biggest challenges that executives and teams are facing
It is that time of year again… SxSW Panel Picking!!!
I have two proposals this year, and I would appreciate your support for either or both.
Bill Johnston, Chief Community Officer for Forum One (that’s me), will present and then lead a discussion about best practices with community & social media metrics and reporting, based on 4 years of ongoing research and data from thousands of participants on the topic. This session will dive deep into the topic of online community and social media metrics and reporting to explore:
• The role of community strategy in shaping reports
• Specific data sets that should be included in community and social media reports
• The limitations of native community and social media platform reporting
• Report design, distribution and frequency
• Stakeholder satisfaction with current community and social media reports
And Panel #2:
Social media practice and implementation is a dynamic and volatile subject that effects all functions in a company from the obvious (product, support, marketing) to the not so obvious (hr, operations). Hear from 5 seasoned social media practitioners (plus YOU!) about where we are on “the map” of social media adoption and practice, and where we are headed. The mood will be lively, the panel bright eyed and prepared, and the audience smart (and involved).
1. Where are organizations on the social media adoption curve?
2. What departments should be involved with online communtiies?
3. What online community and social media metrics are organizations tracking?
4. What is the level of satisfaction with community and social media efforts by stakeholders?
5. Is ROI important?
6. How is the “static” organization web site being impacted by social?
7. How will online presences evolve?
8. What role will employees play in expression of brand online?
9. What’s on the horizon for online presence?
Check out this panel of Awesomeness! I’ll be joined by:
Aaron Strout – Powered
Jake McKee – Ant’s Eye View
Shawn Morton – Nationwide
Sean O’Driscoll – Ant’s Eye View
I’m slightly embarrassed to admit it, but I’ve never been to SxSWi.
I’m planning on fixing that this year. Are you going? If so, I would love to connect!
A few posts I’ve found helpful in planning my trip: