Tag: social networking

  • Customer Communities Are Critical For Business Transformation

    The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like Facebook and Twitter, organic reach has dropped effectively to 0 and companies are now forced to […]

  • Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

    Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

    A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs (Automation). We see these three technological forces (AI, Agents and Automation) as the next immediate wave of disruption in digital experience, and we see Community, Crowd and Collaboration as the social contexts in which technology and humanity will interact for the betterment (or detriment) of humankind. The C3/A3 project will explore the technological, business and societal implications of this next wave of change and offer a helpful path forward

  • Building Modern Communities #SwarmConf

    I was honored to be asked to keynote the SWARM Community Managers Conference in Sydney this week, hosted by conference Co-Founders Alison Michalk and Venessa Paech. The conference featured a range of topics and an impressive group of expert practitioners sharing their views on Community building. My keynote focused on the need for a modern […]

  • The Customer Community

    Image © Leigh Prather The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like facebook and twitter, organic reach has dropped effectively to 0 and companies […]

  • Evolving to Social Business (and beyond)

    Most organizations are well into the process of incorporating social media into their day to day business – and many are starting to wrestle with the challenges and opportunities of being “social” over the long haul: the resource commitment, the necessary changes in leadership and culture, and the responsibility to engage in  conversation, collaboration and community with customers, prospects, […]

  • Next Online Community Roundtable: 12/16 at Yahoo!

    The next Online Community Roundtable is Thursday, December 16th, at Yahoo! in Sunnyvale, CA. I’ve been hosting the Roundtables since July of 2005, gathering community and social media strategists to discuss real world problems, opportunities and techniques to create successful social strategies. The format is conversational – the first hour is social, and the next 2 hours […]

  • Back to Basics: The Community Strategy Team & Goal Definition

    This post is part of an ongoing series about developing an online community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As I mentioned in my previous post, the recommended first step in developing (or refining) your organization’s online community strategy is to answer the question: What are […]

  • Next Online Community Roundtable: July 8th – Washington DC

    Are you a community manager or social media strategist or are you in charge of online community & social media at your organization? Are you in the Washington DC Area? If so, you might find the Online Community Roundtable of interest. This is a small networking group / event that meets regularly to discuss issues, […]

  • Social Media Strategy: Getting Beyond the Hype

    I gave this presentation at the Geneva Web Meetup on May 1st. The net of the presentation is that I encourage the use of a comprehensive strategy as a lens to evaluate opportunities for engagement in the social media ecosystem.

  • Roundtable at Forrester 2/28: FULL (was -Still have a couple of seats)

    Update: 5:00pm we are full! Awesome group of folks coming, including: Autodesk, Intel, Joyen, WebEx, Cyworld, babycenter, Tesla Motors, Cisco, TechSoup and Symantec. I’ll post a follow up tomorrow with details! — The next Online Community Roundtable is tomorrow (Thursday, 2/28) in Foster City, from 5:30 – 8:30. Jeremiah Owyang and the folks at Forrester […]