Tag: social marketing

  • The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

    Clearly Customer Lifecycle Marketing is incredibly valuable when all stages of the lifecycle are addressed. So what is the problem? Based on my direct experience and years of studying the intersection of marketing and online community, I would assert that building meaningful relationships at scale is still an undeveloped function in the majority of most organizations. The missing ingredient? Community Management.

  • The Role of Brands in Online Communities

    There seems to be a wave of bad advice and misguided thinking regarding where and how brands should engage with their communities. Examples include pundits advising brands to prioritize social efforts “off domain”, being passive observers in their communities instead of active hosts, and a general sentiment that hosting a brand-based online community is high […]

  • Webinar – Online Communities: Surviving & Thriving in the Economic Downturn

    Online Communities: Thriving in the Economic Downturn Webinar A FREE webinar sponsored by Forum One Networks May 7, 2009 @ 11:00 am PDT Register here: http://thrivesurvive-rpm.eventbrite.com The economy is in a state of flux, but interest in and use of online communities and social media has never been higher. Hear from a panel of experienced […]