Tag: social business

An Award Winning Community Strategy… 30 Years in the Making

Two weeks ago my former team and colleagues at Autodesk won a Forrester Groundswell award for “Social Relationship Marketing (Business-to-Business)”. I am very proud of the work the collective team did (and continues to do), and heartened to see that the online community strategies I put in to place continue to bear fruit. A Rich History Community […]

April 30, 2015
Brands & The Collaborative Economy Research Project: Call for Participation

Update 3/2/15: The survey (Wave 1) will remain open until Friday, March 6th. We’ve had great response from brands, startups and a handful of non-profits. If your organization would still like to participate, you have until EOD 3/6/2015 bitly.com/collabeconbrands. — Today I’m kicking off a qualitative research project exploring the level of understanding, interest in, and […]

February 9, 2015
Announcing Structure3C – Strategies for the Collaborative Economy

Today I’m taking a big (and scary) step in my professional practice – I’m going out on my own to launch a new venture: Structure3C. It is becoming clear that a new wave of activity, the Collaborative Economy, is poised to have a large impact on global markets. Many organizations are not prepared for the coming shift, […]

February 4, 2015
It’s Time to Flip the Social Media & Community ROI Equation on its Head

It’s time to move to a more equitable participation and recognition model for Brand Online Communities.

January 13, 2015
Dr. Strangeshare or: How I Learned to Stop Worrying and Love the “Collaborative Economy”

I have a confession to make: I can become really obsessed with labels. Back in 2008, when I was producing events and conducting research focused on Online Communities for Forum One, the word “social media” hit broad adoption. I had countless debates with my colleagues about what we should title events and new research initiatives […]

March 2, 2014
Culture, Change and Faith: Achtung Baby & Social Business Transformation

File under: slightly off topic but personally meaningful. Disclosure: I’m not a massive U2 fan. With that said, Achtung Baby is one of my all time favorite albums. It is a transformative recording from a band that had, to date, been cast as a folksy and righteous rock and roll band from Ireland. Achtung Baby is a […]

October 31, 2013
Attributes of Thriving Online Communities

I got my start building online communities in 1999 with the launch of TechRepublic.com. We grew from a cold start of 0 to 2 Million members in less than 2 years before being acquired by Gartner – it was an insane ride. I was first asked the question of (more or less) “What makes a […]

October 20, 2013
Announcing the Online Community Unconference 2013 – We’re Back!

File under: blog posts I never thought I would be writing – but excited that I am. It’s been an interesting journey to get here (and I’m certain it will continue to be), but I’m very pleased to announce that we will hosting the Online Community Unconference in Mountain View, CA on May 21ist. > You […]

March 23, 2013
Thoughts on Managing Your Social Vendor Relationships

Let’s face it – the vendors you rely on for social media & community platforms, services and advice have you outnumbered and surrounded. Between account reps, sales reps, relationship managers, executive success partners and the rest of the cast, most vendors have a veritable army of skilled professionals whose primary purpose is to maximize revenue derived from their relationship […]

September 17, 2012
Presentation: Developing the Next Generation of IdeaStorm

These are my slides from the Intranet Reloaded Conference in Berlin on April 17th. My presentation was on the evolution of Dell’s IdeaStorm open innovation community.

April 25, 2012