Tag: roi

It’s Time to Flip the Social Media & Community ROI Equation on its Head

It’s time to move to a more equitable participation and recognition model for Brand Online Communities.

January 13, 2015
Announcing – Back to Basics: Developing an Online Community Strategy

The topic of online community strategy is one of the things that occupies a large chunk of my mental cycles. I’ve written about a pretty basic process and framework a few times over the years, and I think the baseline concepts have held up well. You can read a couple of relatively recent posts…

December 2, 2009
Online Community Summit 2009

We’re just about 2 weeks away from our 8th annual Online Community Summit in Sonoma, CA, on October 8-9. We have a fantastic speaker and session line-up that I’ve detailed out below. If you’d like to attend the Summit and you’re a senior online community or social media practitioner, please go here to request an…

September 25, 2009
Online Communities: Thriving in the Downturn

Cross-posted from the Online Community Report. We initiated the The Online Communities: Surviving & Thriving in the Downturn Economy survey in late November and early December of 2008, as part of our ongoing research series with the Online Community Research Network. The intention of the study was to get a broad look at how online…

January 5, 2009
Next Online Community Roundtable 11/28 @ WebEx in Santa Clara

The next Online Community Roundtable is this Weds, 11/28 @ WebEx in Santa Clara. Email me if you would like an invitation. What is the Online Community Roundtable, you ask? The Roundtables were created out of my frustration in finding current, relevant sources for community management and strategy, and the especially difficult time I had…

November 26, 2007