Are you “Member Shy”? In its most basic form, a community strategy is a balance of an organization’s goals and its member’s (a.k.a customer’s) needs. Organizations have methodologies for developing goals and objectives, yet I continue to be surprised at how many organizations are missing research as a core part of their online community development process. Even for organizations…
Clearly Customer Lifecycle Marketing is incredibly valuable when all stages of the lifecycle are addressed. So what is the problem? Based on my direct experience and years of studying the intersection of marketing and online community, I would assert that building meaningful relationships at scale is still an undeveloped function in the majority of most…
In March I embarked on a series of qualitative research projects to help organizations prepare for the disruption and opportunity emerging from the Collaborative Economy, and understand what resources they need to be successful. Wave 1 responses are in and the analysis is almost finished. I wanted to share a preview of the results to date. The full set of results will be published…
note: this is cross-posted from the Online Community Report blog. The next Online Community Research Network project is open for participation. In January, OCRN members discussed and prioritized a long list of topics, and the issue that made top of the list was “Developing Social a Strategy”. The OCRN chose to study how social media…
Cross-posted from the Online Community Report. This post is the third in a series of blog posts exploring our recent research into the effect of the down economy on Online Community and social media programs. In this post, I’d like to focus on the advice that the research respondents gave for thriving during the downturn,…
Research is a large part of the activities that I and Forum One Networks engages in. The Online Community Research Network studies and publishes 6 times a year on topics that matter to those responsible for guiding online community and social media activities in their organization. The Online Community ROI Models and Reporting research study…
Bill Johnston