Tag: PR

  • Marketing & Online Communities: Techniques still rudimentary

    Cross-posted from the Online Community Report. I initiated the Marketing & Online Community research study in June of 2007, as a function of the Online Community Research Network. The study was conceived as an investigation into the current state of marketing to online communities, from the perspective of both the online community host, as well…

  • Mattel: How not to handle a PR crisis

    I’m pretty sure Mattel couldn’t possibly be doing a worse job of addressing the current toy recall issue, short of trying to suppress it. As the parent of a 2 year old, who owns several toys from the affected toy lines (but not affected toys), I feel like I have some skin in the game…