Tag: onlinecommunity

  • Customer Communities Are Critical For Business Transformation

    The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like Facebook and Twitter, organic reach has dropped effectively to 0 and companies are now forced to […]

  • The Customer Community

    Image © Leigh Prather The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like facebook and twitter, organic reach has dropped effectively to 0 and companies […]

  • Supporting Community Manager Appreciation Day #CMAD

    First established in January of 2010, Community Manager Appreciation Day (#CMAD) is held on the 4th Monday of January to celebrate the role of Community Manager. The celebrations range from small acts of gratitude, like thanking a staff community manager with a note, to major events and meetups all over the world. Jeremiah Owyang, the event’s […]

  • Developing a Social Strategy: Research Project Open for Participation

    note: this is cross-posted from the Online Community Report blog. The next Online Community Research Network project is open for participation. In January, OCRN members discussed and prioritized a long list of topics, and the issue that made top of the list was “Developing Social a Strategy”. The OCRN chose to study how social media […]

  • Announcing Community Manager Appreciation Day #CMAD

    Last Friday, Jeremiah Owyang had a simple question: Is there a national day recognizing the work of Community Managers? The question spawned a conversation, which spawned a proposal for the day of recognition: That day is today. Happy Community Manager Appreciation Day! Every fourth Monday in January will be Community Manager Appreciation Day. Community Managers have a […]

  • Are you going to SxSWi?

    I’m slightly embarrassed to admit it, but I’ve never been to SxSWi. I’m planning on fixing that this year. Are you going? If so, I would love to connect! Contact info: Cell: 415.299.9638 Twitter: @billjohnston A few posts I’ve found helpful in planning my trip: SXSW Survival: 2009 Edition – Community Guy SXSW ’09: Updates […]

  • Online Communities: Surviving and Thriving in a Downturn (Part 1)

    Note: this is cross posted from the Online Community Report Unfortunately, there has been a lot of very grim economic news of late. The purpose of this post isn’t to give an overview of the current situation, but to highlight possible implications of a slower economy on business, and by extension on online community budgets. […]

  • Online Community Unconference 2008: Wiki Open

    The wiki for the Online Community Unconference 2008 is now open to all for reading / commenting. Of particular value are the session notes. The wiki can be found here: http://www.socialtext.net/ocu2008 Selected session notes include: Worst Case Scenerios – What to do when things go terribly wrong Cross Networking Madness – How are niche communities […]