Tag: online community roi

  • #OCTRibe Topic: Valuing Participation in Online Communities

    Note: This is cross-posted from the Online Community Report. I’m pleased to be kicking off the 2nd topic in the #octribe discussion, following the kickoff topic of “Influencers” by Gail Williams two weeks ago. How OCTribe works Write something tomorrow (Tuesday, July 28), tag it #octribe or tweet it as #octribe, and your post will […]

  • Online Communities: Thriving in the Downturn

    Cross-posted from the Online Community Report. We initiated the The Online Communities: Surviving & Thriving in the Downturn Economy survey in late November and early December of 2008, as part of our ongoing research series with the Online Community Research Network. The intention of the study was to get a broad look at how online […]

  • Your Input Needed: Surviving & Thriving in a Downturn

    I’ve been working with my research team at Forum One to put together a short survey about the effects of the economic downturn on online community budgets and strategy in the near term, as well as the effects on 2009 planning. If you currently run an online community for your organization, I would love to […]

  • Online Community Research Network: Our Research Agenda

    Cross-posted from the Online Community Report: Over the last 3 years we’ve conducted research with over a 1000 organizations actively engaged with online communties, including Fortune 500 companies, cutting edge community-based startups and some of the world’s leading non-profit organizations. We are currently conducting 6 studies annually, and we typically release the research reports (for […]

  • Online Community ROI: Models and Reporting – Research Study Posted

    Research is a large part of the activities that I and Forum One Networks engages in. The Online Community Research Network studies and publishes 6 times a year on topics that matter to those responsible for guiding online community and social media activities in their organization. The Online Community ROI Models and Reporting research study […]

  • Online Community Unconfernece East: A report back

    (This is cross-posted from the Online Community Report) We had a fantastic OC Unconference East in New York City last Thursday. Over one hundred online community and social media professionals were in attendance, and we had over 40 collaborative sessions. I’ve captured highlights below. I’ve also just opened up the Unconference wiki, so you can […]

  • Marketing & Online Communities Research Report Released

    Our Online Community Research Network (http://www.onlinecommunityresearch.com) initiated the The Marketing & Online Community research study in June of 2007. The study explored the current state of marketing to online communities, from the perspective of both the online community host, as well as from the perspective of the marketer. The research participants included large software companies, […]

  • Online Community ROI 2007 – Report Released

    We publicly released the Online Community ROI report last week. The research project was conducted as part of the Online Community Research Network agenda, and was initially released to OCRN members in May. The study had many interesting findings, including: • Only 22% of respondents could clearly articulate ROI on community efforts • The majority […]