One of the more interesting things that happened at the Online Community Business Forum last week didn’t happen during a particular session, but rather, happened to several participants as the sessions of the first day went on. This is a real shift in behavior for these particular participants, as I generally see them using IRC as a back channel, and a few of them live blogging. Twitter was serving both purposes at the OCBF.
Both the conference back channel as well as the live-blogging mostly shifted to Twitter. You can check out the end result of the “Live Tweeting” here: http://twemes.com/ocbf2008
The main benefit I saw of using Twitter during the sessions was that it allowed (at least in a small way) lots of participants who weren’t at the conference to participate.
The main downside is that it’s really hard to pay attention, be present, and full process a conversation while cramming thoughts in to 140 characters per tweet.
In particular, Shara Karasic of Work.com did an awesome job of live tweeting (wow – did I just write live tweeting?) the event.
Thomas Kriese shares his thoughts about the live tweeting phenomenon here.
Do you Twitter? Follow me @billjohnston
Cross-posted from the Online Community Report.
First, apologies for the radio silence on the blog, folks. The Online Community Business Forum was a huge success, but also a massive undertaking, and I took a couple of days to unplug from the socialmediosphere.
The good news? There is a ton of great content about the event online. I’ll be posting highlights over the next few days, but I wanted to point folks to several great summaries of our opening sessions.
Two of the highlights of the conference for me were Alan Webber’s opening remarks, and Rohit Barghava’s session on “Thinking beyond your community site”. I’ve been a huge fan of Alan’s since becoming an avid reader of Fast Company in the late 90’s. Alan did a great job of setting the tone for the Business Forum with his inspirational remarks about founding Fast Company with Bill Taylor in the early 90s. Alan was followed by Rohit Bhargava, who provided perspective on thinking beyond “your” community site, and gave case studies of community building using an ecosystem approach, including one that covered the launch of his new book “Personality Not Included.”
Thomas Kriese of Omidyar Network did a fantastic job of capturing both sessions:
This was an exceptional two days of content, conversations and networking. Look for more content to follow as we get the presentations and notes added to the wiki. And I haven’t even mentioned all the Gorbie sightings!
We will be posting highlights from both days on the Online Community Report.
Monday, April 14th
Alan Webber – Co-founding Editor of Fast Company
Session 1 / Thinking Beyond The Community Website
Sometimes the best thing you can do is to build your community by focusing instead on the ecosystem around it. Using two interactive case studies as a framework, this session will kick off the day by challenging your perceptions about your online community, and getting you to think beyond your own sandbox.
Session Lead: Rohit Bhargava – Senior Vice President Digital Strategy & Marketing, Ogilvy
Session 2 / The Business of Community
Case studies on planning, managing and articulating value from two leading brands.
Session Lead: Rachael Makool – Senior Director, Ebay
Session Lead: Mark Williams – Manager, Support Communities, Apple
Session 3 / Community Metrics & Reporting
An overview of online community metrics models, methodologies and techniques.
Session Lead: Matthew Lees , VP – Patricia Seybold Group
Session Lead: Robert Dell’Imagine, Director of Communities – VMWare
Session 4 / Break Out Sessions –
Breakout: Influencers & Evangelists
Session Lead: Alan Crosby, Director of Global Community Relations – Sony Online Entertainment
Breakout: Community Management Best Practices
Session Lead: Scott Moore, Social Media Strategist
Session Lead: Gail Ann Williams, Director of Communities – Salon.com / The Well
Breakout: Getting Beyond Not “Getting It”
Session Lead: Shara Karasic, Community Manager – Work.com
Session 5 / Real Value from Virtual Worlds
Many organizations and finding real value in virtual worlds. Gain perspective and hear case studies from 2 experts dealing in the business of virtual worlds and virtual goods.
Session Lead: Robin Harper, VP of Marketing and Community Development – Linden Lab
Session Lead: Ravi Mehta, VP, Publishing – Viximo
Tuesday, April 15th
Session 6 / Community Value & Revenue Techniques
A leading VC, and a leading social media expert give perspectives on the dimensions of value of online communities, as well as specific examples of revenue techniques.
Session Lead: David Silver, Author, ‘Smart Start-ups’
Session Lead: Aaron Strout, VP Social Media, Mzinga
Session 7: On the Horizon – Panel Discussion
Moderator: Kellie Parker, Online Community Manager – PC World/Mac Publishing
Panelist : Mary Furlong, CEO – Furlong and Associates
Panelist : Jenna Woodul, Chief Community Officer – LiveWorld
As I mentioned before, we are also going to have a mini Unconference On Tuesday afternoon will likely have about 12 sessions.