Note: this is the second in a series of posts about community value. If you missed “A Perspective on Community Value“, I’d recommend starting there. In the last decade, many companies have come to understand how valuable (and critical) their direct relationships with customers are. The most strategic organizations understand that these relationships are part […]
For business leaders shaping online community strategy, AI holds promise to help solve two of the biggest challenges with online communities: 1) Quantifying the value of community investment and delivering timely and actionable insight and 2) Managing large networks of relationships at scale.