Tag: Metrics

  • Promoting & Sustaining the Value of Community Across the Organization (Community Value Part 4)

    Note: this is the fourth and final post in a series about community value. If you missed “A Perspective on Community Value“, “Understanding the Community Opportunity“, or “Developing Community Strategy, Goals & Measurements“ I’d recommend starting there. In many organizations, community’s territory is often limited to an ill-defined middle ground between support and marketing functions. This […]

  • Announcing – Back to Basics: Developing an Online Community Strategy

      The topic of online community strategy is one of the things that occupies a large chunk of my mental cycles. I’ve written about a pretty basic process and framework a few times over the years, and I think the baseline concepts have held up well. You can read a couple of relatively recent posts […]

  • Online Community Summit 2009

    We’re just about 2 weeks away from our 8th annual Online Community Summit in Sonoma, CA, on October 8-9. We have a fantastic speaker and session line-up that I’ve detailed out below. If you’d like to attend the Summit and you’re a senior online community or social media practitioner, please go here to request an […]

  • #OCTRibe Topic: Valuing Participation in Online Communities

    Note: This is cross-posted from the Online Community Report. I’m pleased to be kicking off the 2nd topic in the #octribe discussion, following the kickoff topic of “Influencers” by Gail Williams two weeks ago. How OCTribe works Write something tomorrow (Tuesday, July 28), tag it #octribe or tweet it as #octribe, and your post will […]