Tag: Marketing

  • The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

    Clearly Customer Lifecycle Marketing is incredibly valuable when all stages of the lifecycle are addressed. So what is the problem? Based on my direct experience and years of studying the intersection of marketing and online community, I would assert that building meaningful relationships at scale is still an undeveloped function in the majority of most organizations. The missing ingredient? Community Management.

  • Marketing & Online Communities: Final Agenda Set

    We are just over a week away from the Marketing & Online Communities conference, which will be held November 5th at the Tribeca Grand in New York City. The event promises to be an informative and interactive discussion of the intersection of marketing and online communities. We still have a few seats left, so if […]

  • New session leads for the Marketing & Online Communities conference

    We are lining up the final speaker slots for the Marketing & Online Community conference. We’ve added three folks this week that I am particularly excited about (ok, I’m also excited by the whole lineup). David Dunne – Edelman I’ve been a fan of Edelman since a former Autodesk colleague introduced me to their Trust […]