Tag: Marketing & Online Community

  • Marketing & Online Communities: Final Agenda Set

    We are just over a week away from the Marketing & Online Communities conference, which will be held November 5th at the Tribeca Grand in New York City. The event promises to be an informative and interactive discussion of the intersection of marketing and online communities. We still have a few seats left, so if […]

  • Online Communities: Surviving and Thriving in a Downturn (Part 1)

    Note: this is cross posted from the Online Community Report Unfortunately, there has been a lot of very grim economic news of late. The purpose of this post isn’t to give an overview of the current situation, but to highlight possible implications of a slower economy on business, and by extension on online community budgets. […]

  • Online Community Unconference: Help make it the largest!

    We have had an unbelievable response to the upcoming Online Community Unconference to be held June 18th. Registration numbers are just shy of 200 people, and we expect to hit 250. We think this will be the biggest event, this year, focused on online communities. We have a wide range of organizations, industries and personalities […]

  • Current Research: Online Community Marketing, Engagement and Growth

    The Online Community Research Network is kicking off our next research project to study online community marketing, member engagement and growth strategies. The goal of the study is to get direct feedback from community managers and strategists about: most effective ways to market their communities the definition of community member engagement best practices for fostering […]

  • Busy March and April: events I am hosting / attending

    Lot’s of good online community events coming up, including: Online Community Roundtable: Seattle We will be on campus at Microsoft the evening of 3/12. Want to attend? Send me an email. Mobile Communities Unconference: 3/20 in Palo Alto Forum One Network’s next Unconference focuses on the possibilities (and challenges) of online community and social media […]

  • Forum One – Online Community Events for 2008

    Online Communiteers – Breaking news: we have finalized our event series for 2008. I wanted to give the OC Report readers a sneak peek, as well as to let you know that we have opened registration and have a special “super early bird” rate for our OCU East and Mobile Communities Unconferences. Our events series […]

  • Marketing & Online Communities: Just added John Bell of Ogilvy!

    I’m pleased to announce that we have just confirmed John Bell of Ogilvy as a session lead at the Marketing & Online Communities conference. Our session lead list includes: • John Bell – Ogilvy • Andy Chambers – Digit • David Dunne – Edelman • Anne Marie Edwards – Yahoo! • Mary Furlong – Mary […]

  • Marketing & Online Communities: Factors affecting change in consumer and marketer attitudes

    It’s just a little over a week away from the Marketing & Online Community conference. The conference agenda is almost set, and we have a great list of speakers and topics. I’m pulling together my thoughts for opening remarks, and I thought I would share some thoughts about how marketing techniques and consumer and marketer […]

  • New session leads for the Marketing & Online Communities conference

    We are lining up the final speaker slots for the Marketing & Online Community conference. We’ve added three folks this week that I am particularly excited about (ok, I’m also excited by the whole lineup). David Dunne – Edelman I’ve been a fan of Edelman since a former Autodesk colleague introduced me to their Trust […]

  • Marketing & Online Communities: An update on speakers and topics (and a kick ass reception)

    Cross-posted from the OC Report: Following closely on the heels of the Online Community Summit, The Marketing & Online Communities conference is less than a month away. The Marketing & Online Communities conference is intended to be an in-depth discussion on the current issues and opportunities in marketing to communities. Marketers and brand managers seem […]