Tag: brands

  • Preview of the Brands & Collaborative Economy Research Project

    In March I embarked on a series of qualitative research projects to help organizations prepare for the disruption and opportunity emerging from the Collaborative Economy, and understand what resources they need to be successful. Wave 1 responses are in and the analysis is almost finished. I wanted to share a preview of the results to date. The full set of results will be published…

  • Opportunities for Brands in the Collaborative Economy

    Opportunities for Brands in the Collaborative Economy

    You’ve probably been hearing a lot about the Collaborative Economy lately. The key question many brands are asking: How do I get started? The good news? You may already have. Most organizations have an existing online customer community (or communties). Most are as simple as technical support forums, but many organizations have explored community engagement…