I’m excited to announce the second round of Structure3C’s AI & Communities research. This research builds on our foundational project in 2018 (more on this below) and comes at a critical time when global internet connectivity races towards 100% coverage, and algorithms and non-human actors play an increasingly central role in this global human network.
If your role involves developing communities or networks for your organization, I’d like to invite you to participate (if you haven’t) in a short survey focused on the intersection of AI and Community.
You can take the survey here:
Your ideas and expert opinions are critically important in shaping a human response to the impact of exponential technologies. The survey will take approximately 15 minutes, will only involve participants on the enterprise & brand side (no agencies or consultants), and all participants will get a copy of the final report and receive an invite to one of our mastermind-style debrief sessions in early 2020.
We ask that you complete the survey on, or before January 10.
Results From Wave 1 – 2018
Our 2020 project builds on the first round of research we conducted on AI, Automation and Agents in 2018. The respondents from the first wave generally considered the value of AI is threefold for Community Professionals:
- AI will allow for the automation of routine community tasks and processes so that focus can be put on more valuable activities;
- AI will provide real-time analytics, insight, and specific and contextual suggestions;
- AI will shape the community experience for all stakeholders, including members (onsite), prospective members (externally), Community Managers and Executive Stakeholders.
You can find a recap of the 2018 project here:
You can find the summary deck with findings from the 2018 research here:
Why AI & Communities is a critically important topic for 2020
When we (Structure3C) did the first primary research on AI and Communities, it was clear that AI, as a topic, had was being discussed but there weren’t many practice examples in the field beyond rudimentary personalization and early experiments with RPA (robotic process automation). We expect the results from this wave of research to yield a broad swath of new ideas and case examples of actual programs and technology deployments.
We hope to wrap up the online survey by the second week of January and then begin interviews with technology providers (including community platform companies) and practitioners that have deployed AI, Automation and Agent technologies in their communities.
Again, please participate as soon as you can:
I would also appreciate any recommendations for additional people to include in the survey and platform providers to interview.
As always, feel free to reach out with feedback, questions or ideas!
The C3/A3 Project
C3: Community, Crowd, Collaboration
A3: AI, Agents and Automation
Humans instinctively seek meaning, connection and resources through community. Driven by near ubiquitous access to broadband and the rapid adoption of smartphones, our new and ever-expanding digital world offers instant access to a rich tapestry of social experiences, fundamentally changing the way we seek, find and participate in community.
Currently, individuals and organizations are struggling to adapt to our evolving digital world, particularly the social technologies we use to connect and communicate with each other. Complex human networks are springing up on and across myriad social media, social network and topic-based communities, forming community ecosystems that transcend technological, geographical and organizational boundaries.
Looking forward, it seems things are about to get even more complicated. A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs (Automation). We see these three technological forces (AI, Agents and Automation) as the next immediate wave of disruption in digital experience, and we see Community, Crowd and Collaboration as the social contexts in which technology and humanity will interact for the betterment (or detriment) of humankind.
The C3/A3 Project Overview
Our hypothesis is that this combination of social technologies with human augmentation technologies will usher in a new age of digital community experiences. These new experiences will present unprecedented opportunities and challenges for organizations and individuals, and complex policy issues for society. The C3/A3 project will explore the technological, business and societal implications of this next wave of change and offer a helpful path forward.
- Technology: The current and emerging technology landscape
- Business: Corporate strategy, competence, needs and level of readiness
- Individuals: Customer (a.k.a. Community member) needs, expectations and likely challenges
Key Components of the Project:
- Community Executive survey – February 26th
- Technology landscape analysis
- Community platforms
- AI technologies ( ex: Watson, Einstein)
- Agent interfaces (ex: Cortana, Alexa, Obindo)
- Automation platforms
- Executive interviews with select technology providers, early adopters and startups
- Mass practitioner survey
- Customer (Community End-user) survey
Reports and Mastermind
The output of the project will be a series of reports throughout 2018 that publish key findings. An executive mastermind group for brands and select startups will be formed to deeply explore relevant topics.
The first wave of research launches on Monday, February 26th with an invitation-based survey to Executives who own community and social media experiences for their respective companies. Detailed results will be shared privately amongst this group, and summary data will be shared publicly.
If you would like to participate in the research survey and subsequent Mastermind discussion, please send me a note: firstname.lastname@example.org.
Reminder: This phase of the research is open to Executives at large organizations (5000+). No agencies or consultancies please.