Category: Research

  • Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

    Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

    A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs (Automation). We see these three technological forces (AI, Agents and Automation) as the next immediate wave of disruption in digital experience, and we see Community, Crowd and Collaboration as the social contexts in which technology and humanity will interact for the betterment (or detriment) of humankind. The C3/A3 project will explore the technological, business and societal implications of this next wave of change and offer a helpful path forward

  • Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

    Are you “Member Shy”? In its most basic form, a community strategy is a balance of an organization’s goals and its member’s (a.k.a customer’s) needs. Organizations have methodologies for developing goals and objectives, yet I continue to be surprised at how many organizations are missing research as a core part of their online community development process. Even for organizations […]

  • Online Communities: Surviving & Thriving – Part 3

    Cross-posted from the Online Community Report. This post is the third in a series of blog posts exploring our recent research into the effect of the down economy on Online Community and social media programs. In this post, I’d like to focus on the advice that the research respondents gave for thriving during the downturn, […]

  • Online Community Roundtable: Jan 8 in SF

    The next Online Community Roundtable will be held Thursday, January 8 at SolutionSet in San Francisco. The Roundtable is intended for seasoned community managers and strategists. We have room for 20 folks, and seats are going fast. The event is free. To RSVP for the Roundtable, please go here: http://moourl.com/sf_ocr_jan09 About the Roundtables… The Roundtables […]

  • Online Community ROI: Models and Reporting – Research Study Posted

    Research is a large part of the activities that I and Forum One Networks engages in. The Online Community Research Network studies and publishes 6 times a year on topics that matter to those responsible for guiding online community and social media activities in their organization. The Online Community ROI Models and Reporting research study […]

  • Marketing & Online Communities Research Report Released

    Our Online Community Research Network (http://www.onlinecommunityresearch.com) initiated the The Marketing & Online Community research study in June of 2007. The study explored the current state of marketing to online communities, from the perspective of both the online community host, as well as from the perspective of the marketer. The research participants included large software companies, […]

  • How to Develop a Community Strategy

    INTRODUCTION: This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations.A few key points to begin with: First, the working assumption here is that most […]

  • Online Community Indentity and Reputation

    Earlier this week, I published the “Identity, Reputation and Ranking” research study to members of our Online Community Research Network. The study was designed to discover best practices for content rating and ranking, and to establish a baseline of current practice for supporting member identity and reputation. I inititated the study in early November, and […]