The C3/A3 Project
C3: Community, Crowd, Collaboration
A3: AI, Agents and Automation
Humans instinctively seek meaning, connection and resources through community. Driven by near ubiquitous access to broadband and the rapid adoption of smartphones, our new and ever-expanding digital world offers instant access to a rich tapestry of social experiences, fundamentally changing the way we seek, find and participate in community.
Currently, individuals and organizations are struggling to adapt to our evolving digital world, particularly the social technologies we use to connect and communicate with each other. Complex human networks are springing up on and across myriad social media, social network and topic-based communities, forming community ecosystems that transcend technological, geographical and organizational boundaries.
Looking forward, it seems things are about to get even more complicated. A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs (Automation). We see these three technological forces (AI, Agents and Automation) as the next immediate wave of disruption in digital experience, and we see Community, Crowd and Collaboration as the social contexts in which technology and humanity will interact for the betterment (or detriment) of humankind.
The C3/A3 Project Overview
Our hypothesis is that this combination of social technologies with human augmentation technologies will usher in a new age of digital community experiences. These new experiences will present unprecedented opportunities and challenges for organizations and individuals, and complex policy issues for society. The C3/A3 project will explore the technological, business and societal implications of this next wave of change and offer a helpful path forward.
- Technology: The current and emerging technology landscape
- Business: Corporate strategy, competence, needs and level of readiness
- Individuals: Customer (a.k.a. Community member) needs, expectations and likely challenges
Key Components of the Project:
- Community Executive survey – February 26th
- Technology landscape analysis
- Community platforms
- AI technologies ( ex: Watson, Einstein)
- Agent interfaces (ex: Cortana, Alexa, Obindo)
- Automation platforms
- Executive interviews with select technology providers, early adopters and startups
- Mass practitioner survey
- Customer (Community End-user) survey
Reports and Mastermind
The output of the project will be a series of reports throughout 2018 that publish key findings. An executive mastermind group for brands and select startups will be formed to deeply explore relevant topics.
The first wave of research launches on Monday, February 26th with an invitation-based survey to Executives who own community and social media experiences for their respective companies. Detailed results will be shared privately amongst this group, and summary data will be shared publicly.
If you would like to participate in the research survey and subsequent Mastermind discussion, please send me a note: firstname.lastname@example.org.
Reminder: This phase of the research is open to Executives at large organizations (5000+). No agencies or consultancies please.
I was fortunate enough to be selected again this year to participate in the Yahoo! “How Good Grows” program. The program is a combination of the concepts of “pay it forward”, microphilanthropy and social networking – Yahoo! selects a pool of people, gives them $100, and asks them to go do something nice. This could range from buying a group of strangers coffee to purchasing ARV drugs for folks in sub saharan Africa. The use of the funds is up to the donor and ideally the use is impactful and inspiring.
My choice this year (with the help of my wife and daughter) was to donate the money to my daughter’s classroom at her charter school in Sonoma. Her teacher Rachel was inspired by the program and decided to let the kids in on the action. The class decided to donate a portion of the funds to another first grade class at the school, and also to send some of the money to a charter school in the developing world. The kids are choosing the charter school in the developing world when they return from Christmas break.
Given the state of funding for education in California, the old adage of every little bit helps truly applies. My daughter’s teacher was truly appreciative of the funds, and she and the class were really inspired by the opportunity to “pay it forward” for another class at the school, as well as a school in the developing world.
To check out the other acts of kindness inspired through the How Good Grows, check out the site here:
A big thanks again to the folks at Yahoo! for the opportunity to participate, and for continuing to support this program.