Category: influencers

  • Cool News OTD: One of the best marketing resources you’ve probably never heard of

    I’ve been subscribed to the Cool News of the Day newsletter (also available in convenient blog form) for several years. It’s the ONLY email newsletter that I read daily. Cool News highlights innovation in marketing strategy and execution. A lot of the articles skew towards retail, but they  is always some gem of information in […]

  • Online Influencers: The new SEO (a.k.a snake oil)?

    I just stumbled across this Information Week article on Online Influencers. (link is to the less-sucky print view. My God guys, could you have more obnoxious ads?) The article provides a decent overview of the pros and cons of influencer programs… it stirkes me that some marketers quoted in the story arelooking for short cuts […]