Category: Digital Transformation

  • Promoting & Sustaining the Value of Community Across the Organization (Community Value Part 4)

    Note: this is the fourth and final post in a series about community value. If you missed “A Perspective on Community Value“, “Understanding the Community Opportunity“, or “Developing Community Strategy, Goals & Measurements“ I’d recommend starting there. In many organizations, community’s territory is often limited to an ill-defined middle ground between support and marketing functions. This […]

  • A Human-Centered Approach to Digital Leadership with Lauren Vargas, PhD

    A Human-Centered Approach to Digital Leadership with Lauren Vargas, PhD

    Too often the deployment of digital strategies and tools begins humans conforming to technology limitations instead of technology being deployed intentionally in the service of human needs and opportunities – a human-centered approach. Dr. Lauren Vargas joins me on the Cohere podcast to discuss bringing humans back into the center of the “digital transformation” conversation […]

  • The Connected Future of Design with Patrick Newbery

    During the COVID19 crisis, digital networks have played a critical part in keep humanity connected and informed. The adoption of networked experiences has scaled exponentially, seemingly overnight. In most cases, these designed experiences were crafted for very different contexts than what they are being used for. In our new, digitally connected yet physically isolated future, […]

  • Beyond Ideas: Building Collaborative Innovation Communities

    Open Innovation Communities – where companies and customers collaborate on ideas for new products and services – can be one of the most valuable ways to invest in community engagement. Unfortunately, this type of community is also one of the most difficult to get right. Many companies have experimented with this type of  Open Innovation […]

  • Aligning Your Enterprise Community Strategy With Your Customer’s Career Journey

    Aligning Your Enterprise Community Strategy With Your Customer’s Career Journey

    Use these three contexts to help create a bigger and better future for your company’s community.

  • AI Use Cases For Communities & Networks

    AI Use Cases For Communities & Networks

    For business leaders shaping online community strategy, AI holds promise to help solve two of the biggest challenges with online communities: 1) Quantifying the value of community investment and delivering timely and actionable insight and 2) Managing large networks of relationships at scale.  

  • Developing Communities for Collaborative Innovation

    Developing Communities for Collaborative Innovation

    This is a short post to recap the online workshop I did with David Spinks of CMX about developing Collaborative Innovation Communities. Below you will find an overview of the session, the slide deck from the session, a link to the companion worksheet and the working list of brand-based CI communities and innovation platforms we’ve been tracking at Structure3C.

  • Building Modern Communities #SwarmConf

    I was honored to be asked to keynote the SWARM Community Managers Conference in Sydney this week, hosted by conference Co-Founders Alison Michalk and Venessa Paech. The conference featured a range of topics and an impressive group of expert practitioners sharing their views on Community building. My keynote focused on the need for a modern […]

  • Beyond Ideas: Building Open Innovation Communities

    Open Innovation Communities – where companies and customers collaborate on ideas for new products and services – can be one of the most valuable ways to invest in community engagement. Unfortunately, this type of community is also one of the most difficult to get right. Many companies have experimented with this type of  Open Innovation – Lego Ideas, Dell’s IdeaStorm, […]

  • To Develop a Community, Think Network First

    We need a new and more holistic approach to develop modern communities. Using network as a blank canvas allows you to create strategy from drawing from the largest possible pool of value. Thinking “Network” means you are considering the full set of relationships among stakeholders, assets, and increasingly, artificial intelligence actors that could potentially be developed. From the baseline of network, a more holistic strategy can be created that is inclusive of community, social, and digital innovation.