Category: Analytics

Promoting & Sustaining the Value of Community Across the Organization (Community Value Part 4)

Note: this is the fourth and final post in a series about community value. If you missed “A Perspective on Community Value“, “Understanding the Community Opportunity“, or “Developing Community Strategy, Goals & Measurements“ I’d recommend starting there. In many organizations, community’s territory is often limited to an ill-defined middle ground between support and marketing functions. This…

March 9, 2022
It’s Time to Flip the Social Media & Community ROI Equation on its Head

It’s time to move to a more equitable participation and recognition model for Brand Online Communities.

January 13, 2015
Online Community Metrics

Cross-posted from the Online Community Report blog . How are you measuring the performance and health of your community? This may seem like a strange or even whimsical question. Communities are organic and ever-evolving entities, right? Trying to benchmark and measure something as inherently chaotic and dynamic as online community performance, health, or the shiny…

February 1, 2007