Update 3/2/15: The survey (Wave 1) will remain open until Friday, March 6th. We’ve had great response from brands, startups and a handful of non-profits. If your organization would still like to participate, you have until EOD 3/6/2015
Today I’m kicking off a qualitative research project exploring the level of understanding, interest in, and urgency surrounding the Collaborative Economy for Brands. The goal of the project is to gain an understanding of how organizations are addressing the threats and opportunities emerging from the Collaborative Economy, how quickly they are engaging, and what resources they need to be successful. The research project will be comprised of a short online survey, select follow up interviews, and an additional series of interviews with emerging leaders in the space. To participate in the research, please take this short, 10 question survey. All survey participants will receive a copy of the Brands and the Collaborative Economy report when it is published in March. If you would like to be considered for the thought leadership interview, please email me: firstname.lastname@example.org. I will be preview results from the project at the Collaborative Economy Conference (I’m chairing) in San Francisco, Feb 25-26th. Use code STRUCTURE15 for a 15% discount on top of the early bird discount that runs through Feb 13. Special thanks to Duleesha Kulasooriya, Jay Rughani, Jeremiah Owyang, Chip Roberson, Nancy White and Steve Alter for their feedback on the project.