Online Communities and Sustainable Development: Supporting “Green” and Beyond

2 comments

  1. Pingback: Information Development » Blog Archive » open-sustainability
  2. Robin Hamman

    Here at Headshift, we’ve been helping finalists of a UK based environmental competition, supported by the National Endowment for Science, Technology and the Arts (NESTA) to raise awareness, and engage stakeholders, through the use of social media – a fairly obvious, but under-utilised, approach.

    I traveled the country, by public transport, meeting the groups and helping them get to grips with wordpress, twitter, flickr, yahoo pipes, google maps, bloglines and more. The idea was that, in addition to their work being all about the reduction of CO2, their approach to PR and Marketing had to be sustainable beyond the initial burst of media interest in what they’re doing.

    You can find my series of blog posts discussing the social media techniques and tools that environmental groups (and others) can use on the Big Green Challenge blog: http://www.biggreenchallenge.org.uk/tag/social-media/

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