Our intention with holding the Marketing & Online Communities conference is to explore of the intersection of marketing and online communities. Marketing agencies and teams are playing a key role in the development of online communities, and more generally, in the use of social media. But, there are several key issues, including:
- Many marketing teams are still focused on quarterly-driven results and think in a campaign mentality, versus building long term relationships.
- Many community hosts are struggling with appropriate forms of marketing, and in developing appropriate engagement programs.
- Community members don’t want to feel manipulated or interrupted in their community experiences, and they want to have conversations, as opposed to being “talked at” by brands.
We chose our topic and speaker lineup to highlight healthy attitudes and best practices in building relationships with online communities.
Our session and breakout topics, and session leads will include:
- Designing for Conversation
Heather Gold, Subvert.com
- The Social Web: How Consumers and Brands are Connecting Online
Elisa Camahort Page – BlogHer
Kendra Bracken – Fleishman-Hillard
- Secrets of Successful Community Campaigns
Heather Lutrell – 3jane / indieclick
Belinda Lang – American Express
- Community Generated Media: Giving Customers a Voice and Companies Insight
David Rubinstein – ExpoTV
Michael Liefer – Swirl
- The Role of PR: “Public Relationships “
Brad B McCormick – Porter Novelli
- Moderating Your Brand
Mike Passcucci – Mzinga
- Brand Monitoring in A Web 2.0 World
Steve Broback – Parnassus Group
- Integrating Customer Communities in to the Marketing Mix
Peter Friedman, Moderator – LiveWorld
Again, if you would like to participate in the event, please register here: http://moc08.eventbrite.com .
If you have any questions, feel free to contact me.
The tag for the event is #moc2008