An Update on the Marketing & Online Communities Conference

Please note: This is cross-posted from the Online Community Report.


The Marketing & Online Communities conference is coming up November 8 in NYC. We are holding it at the superfly Tribeca Grand hotel. Did I say superfly? Indeed.

Speaking of superfly, I started pinning down advisors and speakers this week. The ideal mix we are going for is approximately 40% innovative agency content, 40% community host content, and 20% corporate marketing / brand management content.

I’m pleased that I’ve been able to secure two of the people that I am paying attention to with regard to “marketing / pr 2.0” practices:

Tim Manners – Cool News of the Day / Reveries
Steve Rubel – Micro Persuasion / Edelman

I have approximately 10 slots to fill, and lots of calls this week and next, so expect that list to grow fast. If you have speakers or session ideas you would like to pitch, please let me know ASAP.

I’ve posted a tentative session list for the conference on the M&OC details page here:

I’ll also list it here, but be sure to check back on the events page, as that’s the one that will be kept up to date.

Tentative Schedule:

8:30 – 9:00 Registration

9:00 – 9:30 Introductions

9:30 – 10:30 Session 1: Marketing to Communities – The Brand “Us”

10:30 – 11:00 Break

11:00 – 12:15 Session 2: Anatomy of an Integrated Campaign

12:15 – 1:30 Lunch

1:30 – 2:30 Break out Sessions
– Creating successful campaigns targeted at established communities
– Hosting the premier community for your Brand
– Common Ground: Communities and Agencies working together

2:30 – 3:00 Break

3:00 – 3:30 Sponsor Demos

3:30 – 4:30 Session 4: The Future of Community-based Marketing

4:30 – 6:00 Reception

Again, feel free to contact me with any speaker or topic suggestions.

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