From the Brand Summit.
Jeff Cole’s presentation on tracking online community participation.
A few interesting slides, especially the 3 labeled “life of a 12-24″,” 25 – 54″, and” 55+”. Nothing really shocking here… all the kidee-loos (12-24) will be connected to and use the net exclusively on their mobiles, and won’t read newspapers (still don’t buy it). The 25-54 y/o set use RSS and aggregate content online, and create content to “share reviews… but not intimacies” (somebody should tell Dooce). The 55+ set will only go online to see the grandkids and to email… ok, this I buy. Actually, I don’t buy this one either. It occured to me this morning that I know tons of folks over 55 who are very technically savvy.
Some potentially interesting slides are unreadable, because the labels on the x axis are obscured.
With 6 years of data from the “Surveying the Digital Future” project, I’m sure Dr Cole is sitting on tons of interesting Community participation data. I’m not sure it was presented here.
Bill Johnston 